Founded by Head Chef Jozef Youssef, Kitchen Theory are innovative thinkers and creators who are shifting the perception of how we commonly understand and interact with food. Based on the concept of food going beyond flavour, Jozef Youssef’s mission is to introduce unconventional, nutritional whilst at the same time completely delicious way of consuming food and drink.

Kitchen Theory collaborates with renowned academics such as Professor Charles Spence, to push the boundaries of gastronomy by producing an innovative way of experiencing food through multisensory, immersive dining experiences. Their unique craft and abilities take brands and their consumers on an immersive and multisensory journey, encapsulating brand image, culture and messaging. These experiences are not solely aimed at changing perceptions of food. They provide memorable and shareable moments amongst brand communities, to expand and explore new dimensions of brands and their products. The events are either held at Kitchen Theory’s ‘Chef’s Table’, one of their partner venues or offsite at a venue of a brand’s choosing. Kitchen Theory’s unique identity and offering have captured the attention of many premium global brands, collaborating with the likes of Audi, Baileys, Hugo Boss, Samsung, Bentley and Google. This year will see them take many more brands on invigorating journey’s that will leave them speechless.