A law graduate, Personal Trainer and fitness guru, Elle Edwards has become a rising star in the online fitness world across Instagram, Youtube and TikTok. When she released personalised online training plans, they became a global success which then led her to founding her very own fitness app, Livefitelle, at the age of 21. Through this app, Elle has launched and sold out thousands of e-guides from HIIT workouts and booty burning guides to ultimate home workouts. Elle has also created an online community of thousands of like-minded women, ‘The Build and Burn Family’, who share their progress and results daily, providing great motivation and support for those who are on their fitness journey.

Elle’s ultimate goal is to help as many people as possible get healthy and feel fabulous. Whether that be through her training plans or finding clothing that makes you look and feel great. Elle’s most recent project is the launch of her Elle Events, a UK-wide live workout which gets her followers toning and building with her in different cities. A major aspect of Elle’s online presence and identity is inclusivity, building a community of all shapes, sizes and ethnicities and sharing a health, fitness and confidence journey. Elle is also extremely passionate about fashion and beauty and has collaborated with incredible brands such as JD Sports, MyProtein, GymShark and Iconic London.