Demi is a personal finance blogger who publishes content on a range of sub-topics from great deals to side-hustling tips, budgeting ideas, financial wellbeing, mental health, & of course her own journey. Her Instagram feed is a self-described mix of money-saving, side-hustling and pastry-obsessed.

In early 2022, after following several personal finance pages on Instagram, she decided to set-up @savingmoneybish without any particular goals in mind –  other than creating a place to chat about her experiences with money. 300 or so aesthetic posts later, she has found a real passion and sense of community with all things personal finance.

She especially loves seeing the difference that her page makes to peoples’ lives and often receives comments about how tips she’s given helped pay for Christmas presents; or how a budgeting strategy/financial mindset she’s illustrated has given someone a new-found drive.